Discovering My Roots in Beni Said

Growing up, I often heard stories from my parents about Beni Said, the place where they spent their childhood. It was a land filled with memories and traditions that shaped who they are today. Recently, with Team Le Rif, I had the opportunity to visit this remarkable place, which holds not only my family’s roots but also the inspiration behind our brand Le Rif.

Walking through this place where my parents played, I felt a deep connection to my roots. Beni Said came alive through their stories, and I was able to experience the vibrant culture and beautiful landscapes firsthand.

During our visit, we took the opportunity to capture the essence of Beni Said through videos and photos. These visuals are not just content for our collection; they are a tribute to the place that has given us so much. The vibrant colors, the intricate patterns, and the heartfelt smiles of the locals are all elements that we aim to incorporate into our designs.

We’re excited to share our experiences on social media! Follow us on TikTok at le.rif.clothing, Instagram at le.rif.clothing, and Snapchat at lerifclothing to see the beauty of Beni Said and the inspiration behind our designs. Your support means everything to us!