Contactez-nous
Our story?
Le Rif was founded in 2023 out of a deep desire to represent and celebrate the rich culture of the Rif region in a way that had been missing from the fashion world. We realized there was a lack of clothing that truly reflected our identity — the pride, the history, and the spirit of the Rif people. That gap inspired us to create something of our own.
Our mission
Le Rif is more than just a clothing brand. It’s a movement rooted in heritage, self-expression, and connection. Every design we create tells a story — inspired by the landscapes, traditions, and resilience of the Rif region. Whether through symbols, colors, or messages, our collections aim to bring Rif culture into the spotlight, proudly worn by a new generation.
We’re here to empower people to wear their identity with pride and to keep our culture alive — one piece of clothing at a time.